portfolio: kohl’s

creative direction & Team mangement

At Kohl’s, I led a talented team of artists in developing original patterns and graphics across five unique brands. My role balanced inspiration and structure-setting seasonal direction, aligning on trend and color stories, and guiding my team to deliver art that felt both brand-right and forward-thinking. Through mentorship and collaboration, I cultivated a studio culture built on creativity, clarity, and trust; where every artist’s contribution helped shape a cohesive, compelling visual identity.

seasonal planning & art development

Managing the creative workload across multiple brands required both artistry and precision. I partnered closely with cross-functional teams to forecast art needs, set calendars, and ensure seasonal deliverables aligned with line plans and assortment strategies. From early concept to final approval, I worked to maintain design integrity: adapting print, pattern, and graphic direction to meet diverse brand aesthetics while achieving consistency in quality and storytelling.

brand alignment & innovation

As part of Kohl’s private brand portfolio, my work focused on balancing heritage and innovation. I influenced leadership and cross-functional partners to embrace new techniques, fresher palettes, and modernized motifs, all while staying true to each brand’s customer and price point. By evolving the creative direction through print, color, and material storytelling, I helped move the brands forward, keeping them relevant and visually distinct in a competitive marketplace.